The People’s Picture is a photography and design studio from British artist Helen Marshall. Every artwork is made up of thousands of photos yet every single one tells a story.

As an artist-led studio practice, we create innovative photo artworks and installations at the leading edge of design and technology. Pictures are powerful. People connect with pictures. People share their memories, dreams and celebrate through pictures.

We are experts in visual storytelling, digital photo mosaics and bringing communities together to create, celebrate and own their unique legacy.

Get in touch now to discuss your project idea.


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Helen Marshall – Artistic Director 

The People’s Picture – A project by award-winning artist Helen Marshall. Marshall’s practice is rooted in photography and socially engaged practice. The People’s Picture combines thousands of photographs to tell a story, commemorate an important occasion or bring attention to important social issues. You can find out more about her previous body of work, education and exhibitions at

Each photo mosaic is assembled from thousands of photos yet every single one tells a story. In 2006 The Big Picture broke the world record for the largest photo mosaic in the world. Clients include BBC TelevisionTate BritainCanary Wharf Group and The Photographers’ Gallery. The People’s Picture projects have been featured in the national news and are held in private and public collections in a diverse range of locations including cathedrals, museums, airports and on the street.

Marshall is an image maker and a storyteller. She has a track record in photography, design and collaborative practice. Her work is made for an audience at large, often outside the gallery or institutional art space. Realised in the public realm, the work has a performative relationship with photography. By engaging people as the primary producers and contributors of the work the art takes on a new identity.  Popular icons and faces are featured as the emblems of our time. Commissions include queens, footballers, soldiers, and the average person on the street.

The People’s Picture Team

Claire McDougall

Claire McDougall


A freelancer with a degree in Photography from the University for the Creative Arts, I specialise in pre and post-production of works for The People’s Picture, as well as development of social media and marketing.

Luke Herriot

Luke Herriot


I have 20 years of freelance publishing experience, designing books, magazines, brochures and reports from concept through to print. I understand the importance of great typography and the integration of text and images.

Pau Ros

Pau Ros


Originally from Barcelona, and living in London for many years, I’m a freelance web designer with a background in photography and visual arts. I’m currently an AL lecturer at LCC / UAL.

Mark Richards - Prolific Graphics

Mark Richards - Prolific Graphics


I am always looking to advise and help when ever a new project comes up. Pushing boundaries in our industry is so rewarding and customer satisfaction is key.

Isabella Ippolito

Isabella Ippolito


I am a female graduate in BSc Creative Digital Media. I have the aim to translate storytelling in moving images with a current focus on video production and motion design.

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