Live Tradicional

Cuervo Tradicional | 2019

A commission from the iconic Tequila brand Cuervo, alongside Steely Fox PR company, to create a giant digital artwork to celebrate National Margarita Day (22nd February 2019). Jose Cuervo called out to all Cuervo tequila fans to be part of our unique collaborative Margarita Masterpiece, asking for photos of you and your friends having the ultimate after-work drink or weekend hangout occasion to form a one-off digital artwork inspired by the classic Jose Cuervo ad.

The final image was an online interactive recreation of the 1960’s advertisement made up of thousands of images. Explore the artwork and find your photo below.

Zoom in