The People’s Picture | FORMAT International Photography Festival

The People’s Picture is a photography and design studio from British artist Helen Marshall. Every artwork is made up of thousands of photos yet every single one tells a story. As an artist-led studio practice we create innovative photo mosaic artworks and installations at the leading edge of design and technology. Pictures are powerful. People connect with pictures. People share their memories, dreams and celebrate through pictures.

We are visual storytellers, we make digital photo mosaics and bring communities together. We are featuring photos on our website feed that will be highlighted in the MassIsolationFORMAT photo mosaic as a special ‘People’s Picture Curates’ section, as well as those that would become a base image for a final photo mosaic. To be featured by the People’s Picture add the hashtag #peoplespicturecurates 

FORMAT is the UK’s leading international festival of photography, this year they are inviting people around the world to share images relating to the Coronavirus19 pandemic. Take part by uploading images and captions on Instagram, using the tags #massisolationformat  & follow @massisolationFORMAT to see the ongoing highlights. 

All submissions will have the opportunity to be featured in the next edition of FORMAT which opens on 11 March 2021. Selected images and series will be included in the exhibitions, in an online archive and more. Together with The People’s Picture to create a large scale digital presentation, QUAD and Derby Museum and Art Gallery for the exhibitions the project will commemorate this moment in history, and celebrate our collective emergence into the ‘new normal’.

@massisolationformat Instagram project has already received over 20,000 submissions from 70 countries, the FORMAT curators look at everything and invite more people to take part in this incredible mass-participation project.



Weeks of Lockdown


People are at the core of each project; people share their memories, dreams and celebrate through pictures.

- The People’s Picture

Photo Gallery