Mass Isolation FORMAT

The People’s Picture | FORMAT International Photography Festival

Inspired by the 1937 Mass Observation project FORMAT invited people to join in the @massisolationFORMAT project, a visual record of the Covid 19 crisis on Instagram. This mass-participation project has received over 38,000 photo submissions from 90+ countries, sharing people’s experiences living through a pandemic. These images came from a wide range of people – photographers, professionals, amateurs, members of the public – and will all come together as a large scale photo mosaic to commemorate this moment in history, and celebrate our collective emergence into the ‘new normal’.

FORMAT is the UK’s leading international festival of photography. FORMAT organises international commissions, exhibitions, residencies, conferences, publications, portfolio reviews and collaborations worldwide, throughout the year, every year.

The People’s Picture are visual storytellers, we make digital photo mosaics and bring communities together. We are incredibly excited to be working towards not only a digital interactive piece online, but also a printed installation at QUAD and Derby Museum and Art Gallery as part of the FORMAT21 exhibit.





People are at the core of each project; people share their memories, dreams and celebrate through pictures.

- The People’s Picture

Photo Gallery