Mass Isolation 2020 – A Proposal

The People’s Picture | Format Photography Festival

The People’s Picture is a photography and design studio from British artist Helen Marshall. Every artwork is made up of thousands of photos yet every single one tells a story. As an artist-led studio practice we create innovative photo mosaic artworks and installations at the leading edge of design and technology. Pictures are powerful. People connect with pictures. People share their memories, dreams and celebrate through pictures.

We are experts in visual storytelling, digital photo mosaics and bringing communities together.

This year, FORMAT International Photography Festival and partners are inviting people around the world to share their experience of the Coronavirus19 pandemic.

Photographs, videos, drawings, memes, survival tips and more have been submitted via the hashtag #massisolation, inspired by the Mass Observation project directives of the past we hope that it will form an important visual archive of this moment in history. The People’s Picture will harvest the global hashtag #massisolation, and process all the content into one giant artwork, revealing one image chosen from the thousands of submissions. 

With these photos, we will create a giant installation artwork that will commemorate this moment in history, and celebrate coming out the other side. It is a great way of bringing people together after a period of isolation.

Working with Format, The People’s Picture will place many interactive curated photos and videos that the viewer will be able to click and explore, and navigate to stories, urls and sound.

 

People are at the core of each project; people share their memories, dreams and celebrate through pictures.

- The People’s Picture

The Artwork

Our digital photo mosaics are a great way to bring people together online, as they can be enjoyed by all at home. The artworks are fully interactive with clickable hot spots that reveal information about featured images in the artwork. Simply select the circles hovering over the artwork to reveal a story about the smaller image. Videos and audio can also be added to these hot spots as a further storytelling technique. We can use the captions accompanying the image as the “featured text” for each hot spot.

Previous photo mosaic example – The People’s Moon

Features Include

  • Fully interactive digital artwork
  • Responsive Mobile
  • Ultra high resolution image
  • Location-based clickable areas
  • Storytelling through tours
  • Audio & Music
  • Thousands of clickable areas
  • Offline access

Hashtag Photo Gallery

We will harvest images submitted using the hashtag #massisolation and work with the curators to highlight images from the hashtag #massisolationFORMAT to make the interactive points. These images will also be viewable on the webpage in a gallery (example below).

Legacy

There is potential for this artwork to become a legacy piece, with a printed version of the photo mosaic being exhibited at Format Festival 2021. Below are some examples of previous legacy artworks we have created.

Previous photo mosaic example – The Face of Suffrage, Birmingham New Street 
Previous photo mosaic example – The Face of WW1, BBC

The People's Picture

The People’s Picture is a photography and design studio from British artist Helen Marshall.

Each artwork is assembled from thousands of photos yet every single one tells a story. As an artist-led studio practice we create innovative photo mosaic artworks and installations at the leading edge of art, design and technology. Pictures are powerful. People connect with pictures. People share their memories, dreams and celebrate through pictures. We bring communities together to create and celebrate their unique legacy. We pride ourselves on our attention to detail and giant interactive artworks.

The Big Picture broke the world record for the largest photo mosaic in the world. The work has been featured in the international news.

Making Slough Happy

The People’s Moon

Kennedy Space Center | 2019

‘The People’s Moon’ was a global project that celebrated the 50th anniversary of the Apollo 11 Moon landing containing NASA & public photos. Locations include London Piccadilly, Times Square New York, and Kennedy Space Center Visitor Complex.

10,000 IMAGES | 1969 YEAR | 240,000 MILES 

 

Making Slough Happy

‘The Face of Suffrage’ was a floor-based, 200 metre-square photo mosaic made up of more than 3,700 photos of women & girls from the West Midlands and beyond. It was funded by Arts Council England on display at Birmingham New Street Station.

3,700 IMAGES | 100 YEARS OF SUFFRAGE
the peoples monarch

‘The People’s Monarch’ was commissioned by BBC South East for the Queen’s Diamond Jubilee and toured the Turner Contemporary, Towner Gallery, Rochester Cathedral and Gatwick Airport. It is 38 square metres containing 5,000 photos.

5,257 IMAGES | 38 SQUARE METRES
the big picture

‘The Big Picture’ Birmingham was funded by Arts Council England. The record-breaking work of art included 112,000 photos and was 857 square metres, the size of three tennis courts. The final image was chosen from the public submissions.

112,896 IMAGES | 857 SQUARE METRES
Making Slough Happy

‘The Face of Stoke-on-Trent’ is a giant street artwork commissioned as part of Stoke-on- Trent’s bid to become UK City of Culture 2021. It contains more than 3,550 faces and reveals the face of a local young person, Jozef.

3,550 IMAGES |  2021 CITY OF CULTURE BID
THE FACE OF WORLD WAR ONE BBC

The Face of World War One

BBC WW1 at Home | 2014

‘The Face of WW1’ was a floor-based 150 square metre piece commissioned by the BBC and made up of 30,000 faces from the BBC WW1 At Home events & Imperial War Museums archive. It was installed outside New BBC Broadcasting House.

30,500 IMAGES | 150 SQUARE METRES