My Snowman

Every picture tells a story, what's yours?

About this project

In 2018, The People’s Picture was commissioned by Penguin Ventures to create a giant photo mosaic of The Snowman, celebrating the 40th anniversary of the original picture book. The public was invited to send in their festive photos; preparing for winter and memories from the past 40 years. The photo mosaic was available to visit at Brighton Museum from 4th December to 6th January 2018. We collected a staggering 2,626 photos over just 6 weeks.

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2,626 photos collected

2,626 photos collected

Featured stories

Artwork

From Dali’s Mae West-lips sofa to George IV’s outsized breeches, the eclectic Brighton Museum and Art Gallery houses collections of international and local importance. In 1982 The Snowman was adapted for screen. Raymond spent 25 years teaching illustration at the Brighton School of Art between 1961 and 1986, so was the perfect place for the commemorative exhibition.

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“Creating a unique piece of artwork made up of photographs from members of the public is an incredible way to pay tribute to Raymond Briggs’ beloved Snowman in the anniversary year. We have been absolutely thrilled with the response to this project; to see so many magical memories shared by Snowman fans already are demonstrative of the intrinsic role The Snowman plays in our festive traditions every year, and some of the stories shared have been extremely touching.”

Izzy Richardson | Head of Brand for The Snowman

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“The pictures, as a whole, reveal the full range of human emotion expressing love, loss and celebration which are the ultimate themes of The Snowman story. Some of the pictures also have stories that are compelling and important. There’s been an overwhelming response from the public and we’ve loved looking through the images together.” 

Helen Marshall | Artist